Social Intelligence Growth Certification
The Social Intelligence Lab is the first professional academy and community for social data practices. The Social Intelligence Growth Certification is our live, actionable 8 module learn-by-doing course.
Register your interest today to be placed on our waiting list for cohort two in August 2021.
Register your interest today to be placed on our waiting list for cohort two in August 2021.
The Only Certification for Social Intelligence Practitioners
Whether you're new to social data or work in an existing function, by the end of this course you'll have the knowledge and skills to commission, run, and implement successful social intelligence programmes that generate actionable insights from social data.
25
Student Places
8
Modules
16
Teaching Weeks
24
expert approved
Built and delivered with the world's social intelligence experts
The SILab certification has been created by Dr Jillian Ney and is approved by the global leaders of social intelligence. We have partnered with industry masterminds from companies like Ipsos, Converseon, Listen&Learn Research, and Audiense.
Dr Jillian Ney: UK's First Dr of Social Media & Digital Behavioural Scientist
The Entire Social Intelligence Journey
The SILab certification covers the entire social intelligence journey; from defining use cases, briefing, building your tool stack, sourcing data and analysis to segmentation and storytelling.
What You'll Learn...
You’ll come away with the tools, knowledge and skills to run social intelligence projects that answer product questions, explain user behaviour and transform businesses. You’ll have worked through your own business examples within a practical lab setting. We look at the most popular use cases for social data, including:
Learn Through Doing
Our certification has the perfect blend of self-service content to learn at your own pace and timings, and live sessions to maximise your learning and skills. Get guidance, feedback, and more from experts who are dedicated to supporting your learning and career goals. Each module includes Q&A sessions and lab feedback during office hours to offer real-time support and help you turn ideas into action.
Access to bite-size 15 Minute Lectures
Each module has 4x 15-minute lecture videos. Watch them at your own pace and get access for life.
A Personal Implementation Project
Simultaneously implement on your own personal project. You'll also get feedback and support.
Office Hours
Office hours happen on a Friday - attend live or send in your questions ahead of time.

Live Lab Workshops
Each module has a 1-1.5 hour live live to apply and hone your skills in a safe, judge-free environment to experiment and learn.
Expert Guest Speakers
A handpicked expert speaker to provide you with real-life stories, alternative view-points and experience to bring theory to life.
Exclusive Self-Service Content
Access our exclusive content vault with interviews, bespoke reports, tear-downs, and cheatsheets.
Join the waiting list for cohort two in August 2021.
Protect Your Brand Online, Build Customer Driven Marketing & Develop Customer-Driven Products with Social Data
Learn how to use social data to reach your business goals
A Learn-By-Doing Course for Professionals
Develop Your Function
Understand how to set-up and maintain a social intelligence function that keeps producing value.
Create Winning Briefs
Improve your own skill in assessing project briefs and research questions.
Latest Approaches
Become familiar with the latest methodologies, technologies and their contexts.
Case Studies
See examples of social intelligence projects across industries.
Understand Audiences
Take your business to the next level of customer research.
Build Relationships
Build relationships with global social intelligence experts and other practitioners in the industry.
Join the waiting list for August 2021 cohort.
Certification Modules
Module 1:
Mapping Your Organisations Social Intelligence Capabilities & Future Use Cases
Module 2:
Identifying and Integrating Data Sources
Module 3:
Humans versus Machines
Module 4:
Developing Your Social Intelligence System
Module 5:
Social Intelligence Brand Health Tracking
Module 6:
Social Intelligence in Marketing Strategy
Module 7:
Consumer Behaviour: The Emotional Side of Social Data
Module 8:
Data-Driven Storytelling
Special offer
For a limited time!
Sign up in and get free access to our bonus content. For life.
Query Writing Course
Social intelligence projects are made and broken on the quality of the query you create but historically there's been no training in this area. Access our bespoke training and experienced instructors that will give you the skills and confidence to level-up your query writing. You will not find this level of training anywhere else.
How to Win Your Audience's Brain!
Perception, attention, engagement and decision making are all based on the inner-workings of the human brain. In order to excel in attracting the brain you need to gain an understanding of these inner-workings and how you can influence them. This neuroscience based workshop will help to supercharge your marketing strategy and identify what social media metrics are useful and just noise.
Join the waiting list for August 2021 cohort.
the social intelligence certification is created and led by
Dr Jillian Ney
Dr Jillian Ney is the UK's First Dr of Social Media & a Digital Behavioural Scientist. She is the founder of The Social Intelligence Lab, the largest community for social data practitioners. She is the social intelligence industry's spokesperson and biggest fan. Her aim is to see a thriving social intelligence function in every business.
Dr Jillian Ney: Course Leader
Our instructors
Meet Our Course Instructors & Special Guests
Felicity Edwards
Associate director social intelligence, Ipsos
Felicity is the Associate Director of Social Intelligence at Ipsos.
Jeremy Hollow
CEO, Listen+learn research
Jeremy started Listen + Learn with a simple goal – to help brands connect with people. He works with brands to help them find and understand the people that matter to them. So that they can then create the right experiences, engage new audiences and appeal to people in the right way.
Rob Key
CEO, Converseon
Rob is founder & CEO of Converseon, a leading consumer intelligence technology and consulting firm that helps organisations process and analyse unstructured human generated language data for insights.
Caroline Florence
data storyteller Insight Narrator
Caroline is a trainer, coach and consultant helping business professionals communicating with data. I help shift from information overload to compelling commercial stories that lead to action.
More guests to be announced...
By Taking This Course, You Will...
Expert in Social Tools
You'll have experienced key tools on the market and understand the tool stacking and selection process.
Next level Customer Research
You'll bring transformative insights to the table and change the way your organisation views the customer.
Solve Business Problems
Answer real business challenges and become a go-to for insights around customer, landscape and industry.
Protect Your Brand
Be implementing the latest in predictive brand crisis methodology and brand health, beyond simple tracking.
Insights that Inspire
Tell data-fuelled stories that deliver value, inspire change and test assumptions across the business from creative to product.
Dive into Customer Voice
You'll run projects that mean your customer experience is industry leading and your marketing strategy is bound for success.
Join the waiting list for August 2021 cohort.
the world's first social intelligence certificate
Choose Your Plan
One-Off Payment
£1,800
A one time payment of £1,800. Save £200 with our one off payment option.
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Access to lecture content
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Access to labs and feedback sessions
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Networking opportunities
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Special guests
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Practical development of your social intelligence function
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Access private certificate group
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Bonus query writing course
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Bonus neuroscience and brain course
4 Month Payment Plan
£500 x4 payments
Split the cost over 4 monthly payments.
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Access to lecture content
-
Access to labs and feedback sessions
-
Networking opportunities
-
Special guests
-
Practical development of your social intelligence function
-
Access private certificate group
-
Bonus query writing course
-
Bonus neuroscience and brain course
Frequently Asked Questions
Who is the course for?
Anyone who is using social data as all, or part of their job. Including professionals from marketing, research, insights, product development and PR.
How long is the course?
The course has 8 modules that run over 16 weeks. Most of the content live to ensure everyone gets a chance to work directly with the experts.
Each module has one contact week where you attend live sessions, and one implementation week.
The course will start on the 18th of January 2021.
Each module has one contact week where you attend live sessions, and one implementation week.
The course will start on the 18th of January 2021.
Do I need a social intelligence department to do this?
No - the course will work for you if you are a professional using social data in your work.
Do I need a social intelligence project to work with?
No - there will be set tasks and places to insert your own business contexts to put your skills into practice but you can start from scratch. Then we get them to put it in practice in their company but they don’t need to have existing projects.
Will I be able to access the content after the course?
The course material is yours to keep so you can continue to revisit it as much as you like.
How many students will you take?
Each cohort will be comprised of no more than 25 companies.
What’s the application process?
Places on the course are competitive.